Our Studio
Nature-Led Design Studio
Earth & Thorn is a Nature-Led Design Studio creating immersive environments shaped by nature, seasonality, and a deep sense of place. We work across weddings, hospitality, gatherings, and brand experiences—designing atmospheres where nature leads how a space is felt, remembered, and experienced. Guided by biophilia—the innate human instinct to connect with nature and other living things—our work is rooted in the belief that environment shapes emotion, presence, and memory. Rather than arranging flowers as decoration, we compose living environments informed by context, texture, and natural rhythm.
ORIGIN
Earth & Thorn began in the Ozarks through a series of seasonal winter installations created for private homes and gatherings. These early works redefined traditional holiday styling, transforming entryways, interiors, and gathering spaces into immersive environments shaped by evergreens, natural materials, and the quiet language of winter. In those moments, floral design moved beyond decoration into atmosphere. This shift became the foundation of the studio: not designing objects within a space, but designing how a space is experienced.
PHILOSOPHY
At the core of Earth & Thorn is biophilia—the innate human connection to nature and other living things. We believe this connection is instinctive, shaping how people feel, gather, and remember. Our work is designed to activate that instinct through environments that feel grounded, familiar, and alive—where texture, light, and season work together to shape presence and emotional clarity. We are not driven by trend or ornamentation, but by place, restraint, and natural rhythm.
CREATIVE DIRECTOR
Earth & Thorn is led by Cat Brown, Founder and Creative Director. Her work began as a personal relationship with flowers as a form of therapy, later growing on a flower farm where she developed a sensitivity to land, seasonality, and gathering. Prior to founding the studio, she worked as a consultant for consumer brands partnering with Walmart Headquarters, bringing a strategic brand perspective that continues to inform her creative art direction and client partnerships. For over seven years, she has designed immersive environments for hospitality spaces, editorial projects, and select cultural institutions, including the Crystal Bridges Museum of American Art. Her work is shaped by the landscapes of the Ozarks, where her family’s generational roots continue to inform her understanding of place, restraint, and natural form.
WORK
Earth & Thorn creates environments across weddings, hospitality, events, installations, and brand experiences.
Private estate weddings and tented celebrations
Hospitality floral stewardship and seasonal environments
Immersive gatherings and event design
Brand and experiential activations
Botanical installations for interior and exterior spaces
Seasonal botanical styling and estate design
Nature-led workshops and experiences
Each project is approached as atmosphere rather than arrangement—shaping how a space feels, flows, and is remembered.
BELIEF
We believe the most meaningful spaces are not decorated—they are composed. Shaped by nature. Informed by season. Rooted in place. When people gather within them, presence deepens, connection strengthens, and memory becomes embodied. This is the work of Earth & Thorn. Not to design what a space looks like—but what it allows people to feel.